Viability Score

Paste your website URL. We'll crawl up to 10 pages and score your positioning, messaging, and buyer experience across 8 dimensions. Free. Takes about 30 seconds.

What we analyze

Clarity

Can a visitor understand what you do in 10 seconds?

Audience Specificity

Are you talking to one buyer or many?

Vocabulary

Buyer's language vs. invented jargon?

Claims & Proof

Are your claims backed by evidence?

Visual Communication

Diagrams, screenshots, or just text?

CTA Clarity

Does the visitor know what to do next?

Product Naming

Do your names describe what things do?

Differentiation

Is it clear why you vs. alternatives?